The MDNA Institute is a non profit social business and leadership think tank for professional success and personal fulfillment. We access a network of thought leaders across a wide range of industries from management consulting to leadership development, human resources, entertainment, brand strategy, executive coaching and non-profit. We also serve clients as part of the Envision ecosystem.

MDNA Assessment

Want to achieve professional success and personal fulfillment? Take the assessment that combines intrinsic motivation and social DNA that will teach you how to translate your purpose, passions and potential into the workplace and beyond. MDNA stands for "Motivational DNA" and identifies seven "gifts." The basic MDNA assessment is free.

MDNA Cloud

Want to increase profit per employee in your company? MDNA Cloud is our employee engagement and analytics software that will show you how to measure workplace culture and manage it for results. We believe profit per employee is the single most important metric in any company. 

Brand Culture

Want marketing results in the digital economy? Using the MDNA assessment and MDNA Cloud, we have created a framework called Brand Culture. The purpose of Brand Culture is to get customers loving your brand and your employees living it. Brand Culture is especially powerful when integrated with digital marketing and analytics. 

Social Change

Have a cause and want to change the world? We work with non-profits and social entrepreneurs to accelerate transformation using MDNA. We believe that the more individuals and organizations achieve professional success and personal fulfillment, the more motivated they will be to give back for social change.